Rockies Story

Our story

A family business based on a strong work ethic of friendly, knowledgeable, reliable and efficient service; we cannot wait to see where the next three decades takes us.    

Rockies opened its doors to the people of Queenstown, New Zealand in 1992 and almost three decades later we count ourselves lucky to operate a stunning locally owned children’s boutique out of the best place on earth (in our humble opinion!).

Rockies was originally known as Hopscotch before a temporary name change to Rookies in 2007. This was short-lived due to legal reasons (a story for another day!) but we cut the second ‘o’ in half and became Rockies which in hindsight perfectly represents our region.

Shirley, one of the original owners has had three amazing business partners along the way with the most recent her daughter Nicola who moved back from Perth in 2018 to help at the helm. Family is the cornerstone to our values set and we are supportive, inclusive and foster best in class relationships with our team and suppliers too. We strive to help families to have the best holiday, school run or birthday celebration with our carefully curated selection.

We love enabling kid’s adventures, it comes with being in the mountains and lakes of Central Otago. Whether it be jumping in puddles on Queen Street or on a slide in Timaru, we love the outdoors and want every single one of our customers to share that joy.

Our product selection is unique because we have carefully selected items that are durable and high quality whilst also keeping value for money in mind. We care about natural and organic fibres (like magical merino) which are kind to the planet and to you. We think it is important to invest in quality so passing down to siblings or others is what we are all about. We think it gives you a buzz too, and helping reduce land fill a double win.

Rockies stock the most comprehensive range of snow gear in New Zealand for newborns to 16 year olds plus equally as important summer gear too.

We love supporting NZ design and proudly stock brands from the likes of Radicool Kids, Dimples, Band of Boys, Lamington, Little Flock of Horrors, Hello Stranger, Pretty Brave and Bobux. We also stock Minti, Huxbaby, Rock Your Baby, Santa Cruz to just name a few and an extensive range of footwear including Converse, Vans, Skechers, and Emu. Our team of experts are here to help guide your choice.

Our customer values uphold honesty and transparency at the core and we strive to deliver the best customer experience from store to web to marketing communications. We want to be known as outstanding customer service professionals who are accountable and have expertise and product knowledge that is second to none. We listen, care and recommend.

Rockies has seen so much in its time and is constantly changing to meet our customer needs.  We are so passionate about what we do and we have strong, long-standing relationships with so many of our brands.  For instance, we have been stocking Bobux shoes for over 25 years!

We are covering the future.

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