About Us

We're not about chasing trends or filling drawers with things that fall apart after three washes. We're about the jumper that survives the whole winter. The pants that go with everything. The shoes that make it to the next kid. We think kids' clothing should work harder and last longer, and we choose our brands accordingly.

Something for every stage of those early years. Whether you're building a capsule wardrobe for a new baby, replacing the school run staples, or finding something special for a birthday, Rockies is where NZ families come to shop with confidence.

We're proudly New Zealand owned, and we ship worldwide. No store, no queue — just a great range, honest advice, and clothes worth buying.

Brands you know. Ones you'll love. All in one place.